How to Revive Dead Media: Triangulate New Media Pt. 2

In a remarkable triangulation of old and new media, Google is about to start selling ads in 50 major newspapers, including papers published by Gannett, the Tribune Company, The New York Times Company, the Washington Post Company, and Hearst. Google reportedly will begin testing the system with 100 advertisers later this month.

The program will harness Google's online platform, which the company uses to sell paid search ads. The initiative marks Google's latest attempt to sell ads in traditional media. Earlier this year, Google started selling ads in about two dozen magazines, including ELLEgirl, Motor Trend, and PC World.

Where else can this triangulation principle be applied?

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