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In the world of online holiday marketing, particularly to the Bubble Generation, engagement and interactivity have ruled the days. One of the year's best was the Coca-Cola mini site on YouTube which allowed visitors to generate unique holiday video greetings. This was a fun solution.
On the other hand, Sony's screwy, borderline racist foibles in marketing the PSP game console, stood out as among the lamer ways to go to market.
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