What Do the Top Web Searches of 2006 Tell Us About Us?
With social media dominating the buzz among the web intelligentsia, it is interesting to sift for meaning through the list of most-searched web terms from the past 12 months.
Yahoo1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan
MSN
1. Ronaldinho
2. Shakira
3. Paris Hilton
4. Britney Spears
5. Harry Potter
6. Eminem
7. Pamela Anderson
8. Hilary Duff
9. Rebelde
10. Angelina Jolie
Google
1. Bebo
2. Myspace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki
Apparently, gossip still rules the human experience and the web is a major tool for propagating gossip (the pictures of a panty-less Britney Spears may have been the most-viewed snappies of the year). There are plenty of implications here, for Bubble Generation consumers and beyond. Most importantly, in 2007 we can expect citizen journalism to grow in importance, we can expect more search engines to acquire gossip aggregators ( TMZ, The Smoking Gun, etc.), video will still be the viral medium of choice, and interruption and contextual ads will still see a slow steady decline.
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