'Technosexual' Backlash Continues for Calvin Klein
The "technosexual" phrase trademarked by Calivin Klein to justify its new CKin2u fragrance has galvanized bloggers around the horn, not because they bristle at the idea of either technology or sex or any combination thereof, but because it lacks any shred of what Stephen Colbert calls, "truthiness." Lack of authenticity brings the stink of death to a brand today. Here are some of the better rants about the reviled "T" word from the blogosphere.
Calvin Klein, The Source of Great Ridicule
Ok so wait...computer nerds are hot now?
by reluctantwhore.blogspot.com
Makes Me Want to Give Up Blogging and Communicate via Morse Code
by prettiestboy.blogspot.com
We couldn't Make this up if We Tried
by valleywag.com




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