The Bubble Generation: Economic Powerhouse

Yet another indication of the enormous buying power and influence of the Bubble Generation:

According to a new report by The Media Audit, there are 23.2 million adults in the 87 metropolitan markets, regularly surveyed by The Media Audit, with annual household incomes of $100,000 or more, and 6.2 million are between the ages of 18 and 34.

Bob Jordan, president of International Demographics, producing The Media Audit, notes that "There are more, by both percent and actual number, adults with six figure incomes under the age of 35 than there are over the age of 54."

Among all those with six figure incomes:

• 26.6 percent, or 6.2 million, are under the age of 35
• 19 percent, or 4.4 million, are over the age of 54.
• There are 43.8 million adults under age 35, and 39.8 million over age 54 in the markets measured
• Eighteen percent of the "young with money" are age 18 - 20
• 18.9 percent are 21- 24
• 63.2 percent of the "young with money" are 25 - 34
• Of the 6.2 million 18 - 34 year olds with six figure incomes, 60.9 percent are men and 39.1 are women.

See the report here.