No Surprises in New Baby Boomer Web Study

A new study of web usage by Baby Boomers fails to reveal any surprises--and that may be a surprise by itself.  The study of about 1200 Americans ages 40 and older was conducted by media company Third Age and marketing group JWT Boom.  Both organizations target middle aged consumers.  A couple of observations I have from the data:

Baby Boomers are not mobile:

82% are using a desktop computer to connect online;
17% are using laptops

Boomers' top online priorities show they are still primarily using email and see the medium as an extension of print.  Shopping; not so much:

E-mail                                                  99%
Browsing the Web                                 95%
General research (background info)         92%
Reading online articles                           91%
Staying in touch with family/friends         90%
Product research before offline purchase  85%
Online shopping                                     73%

Unlike their Bubble Generation counterparts, Baby Boomers also tend to get online insight from offline sources:

79% would respond to promotional e-mails about products and services

92% have read about a Web site in a print article (magazine, newspaper) and then visited online

89% have seen a print ad and later visited the online site

83% have seen a Web site advertised on television and later visited it online

65% will visit a Web site address after hearing it on a radio commercial

No mention in the study of social media or music/video/photo sharing or downloads, podcasts or blogs.  Basically, Boomers are still living in Web 1.0.  Given that there are no real additional technical or cultural barriers to these useful applications, I wonder what explains the surprising latency.