Writers Strike Will Trigger Online Tipping Point

Echoing my blog from Friday, TechCrunch today pointed out the potential risk of the Writers Guild of America strike.  If it is prolonged, online producers could fill the void and mark a historic switch-over point in the growth of we-media.  From Techcrunch:

"The strike poses an interesting challenge for television at a time where internet usage has surpassed TV viewing time in most homes. Users are already choosing online entertainment over TV, how many more will switch off their televisions when their favorite shows stop going to air? These eyeballs present a real opportunity for online content creators at all levels; from the VC funded video startups through to the DIY part timers. The trends in viewer numbers have all been headed online to this point, this strike could well accelerate this trend, particularly if it lasts over the long term."

While I believe the aims of the WGA are reasonable--its membership deserves a piece of the online action--the risk (for their industry) is that a strike now could marginalize mainstream TV and open the door for online alternatives.  It is a risky gambit for sure.  For my part, while I am waiting for Jon Stewart to return, I will be spending my nights on The Burg.