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Back from the Lab

My 100-day hiatus is over. 

The new book, Jump Point, is completed and the manuscript is off to Jeanne Glasser, my talented editor at McGraw-Hill.  The book will hit the shelves on January 20; although you die hards can pre-purchase a copy today on Amazon.com

A lot has happened over this past summer--I have pent-up stories about more than a few boneheaded moves by marketers and advertisers struggling to adapt to the Jump Point economy.  I am sharpening the hatchett as we speak and am eager to start right back up where we left off a few months back.  Are you ready?  Let's go.

Tom Hayes Bio

Tom Hayes is one of Silicon Valley's best known marketing executives.  His new book on digital business and culture, Jump Point (McGraw-Hill), arrives in bookstores in January 2008. 

Tom has been called A Model Citizen for the 21st Century by Fast Company magazine and marketing maverick by the Wall Street Journal.  As vice president of Applied Materials, he put the semiconductor industry giant on the global map.  In a 16 year career there he was responsible for growing the brand from modest beginnings into a mutli-billion dollar high tech powerhouse.

A pioneer at probing the intersection of technology and culture, Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley, and launched the Charitech program to promote corporate citizenship among high tech companies.  A decade ago he created the Webstock ’96 live four-day mega-event with his friend, Melrose Place star Andrew Shue.  He made musical history the next year when he negotiated the only joint appearance ever of Bob Dylan with his son Jakob’s band The Wallflowers at the Applied Materials’ 30th Anniversary party in San Jose. He invented the digital lifestyle event in the late 1990s with a series of events called Silicon Planet that paired new technology demos with live entertainers such as Beck and the B52s. Tom's 1994 book You Can Make A Difference in Silicon Valley is still used as a text on civic activism in schools and universities.

As a business writer and author, Tom is managed by Jim Levine at the Levine Greenberg Literary Agency.

Currently Tom is VP of Corporate Marketing at device software leader Enea, where he continues to color outside the lines.  His riffs and rants on marketing, technology, and culture can now be found at www.tombomb.com